Charli XCX - 'brat'
Special Offer Inc. & Imogene Strauss
“Brat summer forever” said Brent Feaney and Imogene Strauss as they accepted their Grammy for “Best Recording Package” this past February 2025. The album toured as part of the ‘Sweat’ Tour, a co-headline between Charli XCX and Troye Sivan, following by Charli’s solo ‘Brat’ dates too. Brent’s company Special Offer and Imogene together executed visuals for the tour,from the graphics on the screen to the infamous rain shower on stage during ‘Track 10’. Whilst Charli intentionally simplified the ‘brat’ visuals down to its now iconic lowercase black Arial font on a block of neon green, the ability to build a historical pop culture brand identity around such a minimalistic album cover is what establishes this duo as visual masterminds.
Ariana Grande - 'Sweetener'
Brian and Scott Nicholson
Brian and Scott are the visionaries who execute much of Ariana Grande’s visuals. They are responsible for the Dangerous Woman tour choreography, the creative direction and choreography for the Sweetener World Tour, the execution of the 2020 Grammy performance that marked the ‘thank u, next’ era, and they are also preparing to work with Ariana for her upcoming 2026 “Eternal Sunshine Tour.” Choreography is just the baseline. The spirituality, connection, and freedom, is what the twins prioritize in bringing forward from their crew on stage and also Ariana herself. They also dedicate a huge amount of time in educating the next generation of performers and creatives with the “Wonder Workshops,” providing a series of training to equip aspiring professionals with world tour repetoire, feedback on branding, and industry tools.
Image artworks by Vidisha Jain