Billie Eilish | SXSW Top 25

Billie Eilish at SXSW - Photo © Concentus Music - Reproduction without permission not permitted

Billie Eilish at SXSW - Photo © Concentus Music - Reproduction without permission not permitted

Billie Eilish is someone the whole world is currently obsessed with. Her youthful energy is one that the music industry has not met for a number of years, and her midnight set on SXSW’s final stage on the M&M stage became one of the most anticipated moments of the week.

 

Most importantly, a huge element of Eilish’s widespread appeal is that she brings something new to the table, that is hip hop influenced pop music. Her songs have a minimalistic rhythm and melody to them, and an innovative use of beats and technology available to her, yet there is an undoubtable contemporary commercial appeal.

 

Her bold, bling-heavy fashion style goes hand in hand with her fearless music, her dance moves and colour schemes. You definitely have to have a certain sort of suave to carry off hoodies and tracksuits on stage and make it look stylish in the way she does.

 

The first thing people often notice about Eilish is, “I can’t believe she’s only 16.” True, she’s achieved a lot for someone so new to the industry. But her free spirited, zero-fucks-given nature, merged with the sophistication she carries through her artistry, is just who she is, and a quality I’m sure she will maintain throughout her long career ahead of her.