SXSW '17: Maggie Rogers | No. 13
The much anticipated Maggie Rogers comes to SXSW ’17, amazing to think less than a year ago she was just playing to herself finishing up her degree!
Maggie was booked to perform at a number of amazing venues and events over the week, including Universal Music’s ‘Music Is Universal’ program, the YouTube space, and also Communion Music’s night at the Church, which is where we were lucky enough to finally catch her.
A lot of Maggie’s songs were close to her heart, which made for a really sweet set. Her song ‘Sweating’ she describes she wrote the day after the election, to ‘Little Joys’ which she wrote as a homework assignment at the start of her college career!
She closed the night with her debut hit ‘Alaska,’ the song which started it all and grabbed Pharrell’s attention in her classroom. She performed this song acoustic and unplugged, which was a great way to remind us of the authenticity of her music, and especially that particular song.
Listening to the ‘Alaska’ she presented a year ago, and the ‘Alaska’ she performs for us now, it’s very evident that the song is still 100% Maggie. Maggie has an interesting blend of singer-songwriter and electronic music, something which the singer has previously mentioned came as an influence of the Parisian electronic music scene. The best part about it is Maggie produces the beats herself, and her production skills are so advanced it’s impressive.
The band behind her really enhanced the performance, as well as her style being very colourful, and her subtle but sharp movements made for a great musical but also visual performance.
It’s important to remember Maggie’s been on the scene for less than a year, and yet created such an impact, reaching a stage which usually takes artists years, so we can only imagine how far Maggie is going to go with her career. The excessively long line outside the church to see Maggie only proves what a huge highlight she was of the festival, and every one of her audience members at SXSW were so lucky so see her in an intimate space whilst we have the opportunity to!