INTERVIEW: Pocketclub

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Pocketclub performed their first headline Roundhouse gig last night to a sold out capacity, following the release of their debut EP “Homesick”. Combined with the melodic lyrics and heavy bass lines of their music, Pocketclub brought in a highly visual and experimental element to the performance. We caught up with the members of Pocketclub- vocalist Adem Andel, and multi-instrumentalists Keir Adamson and Adam Smith- before their performance at London’s iconic Roundhouse venue, discussing the development of the night’s performance, their music, and future plans, including work with BBC Introducing and Camp Bestival.


So for tonight’s show, instead of tickets, you have specially painted keys. What’s the story behind that?


Adem: We really wanted to do something that made it more of an experience. The main theme of the whole EP is the idea of home and what that means, so we pulled from fantastical ideas like Alice in Wonderland; the “Eat me drink me” tabs, and that’s what’s on the key. And also a key is how you get into your house, so it’s all playing around with that idea.


Adam: Hopefully it makes the gig start earlier for people- its an event before its even a gig. The fact you couldn’t buy tickets online with this gig has actually meant that a lot of people talk to us and engage with us as people rather than treating us as an act that they go and see and then dispose of.


And you’ve put the keys in loads of stores around London: Flashback Records, General Eyewear, Absolute Vintage, Cereal Killer Café, and the Roundhouse Studios. What was behind this?


Keir: What’s really nice about all those stores is that they’re all independent, and so are we.


So how did you approach them?


Keir: We made them understand that it’s collaboration, that we want them to distribute some keys on our behalf, because we think that their audience is the right audience for us.


Adam: From a dry business level, we were bringing some custom to them of our fans trying to get this key, but also they would give us some custom by inviting other people down, people who we’ve not yet reached.


So on your website it says your lyrics are about “terrible life decisions, identity, heritage, and temptation”- so your songs are quite dark then in their topics?


Adem: I think that’s meant to be a bit tongue and cheek, I wouldn’t say they’re dark. I think we write about real life.


Adam: I never feel it gets too dark, so we’ll never write about something dark with something dark going on musically. One way or another there will always be something that doesn’t drag people down too much. We want people to dance and move around to our music.


So you’ve got 6000+ views on your YouTube videos. How did you get that publicity?


Adam: We had about 2000 on our first release, and we had some good feedback from places like The Unsigned Guide, so that kind of helped us to get us out there a little bit. And then this next release, because we’ve tied it in with everything we’ve been doing, it’s meant that we’ve got a lot to talk about so we’ve been able to do a bunch of stuff.


Yeah you’ve had lots of radio coverage- you’ve been on BBC6 music and more.


Adam: Yeah BBC 6 music, Radio Hoxton, Roundhouse radio, cross country radio. There’s also a radio station that transmits locally to New Jersey and Johannesburg.


So the BBC 6 was with BBC Introducing right?


Adam: Yeah that was the Tom Robinson mixtape.


So are you doing anything else with BBC Introducing?


Keir: We’d like to, nothing announced at the moment. They work in stages, they test your music and see what response they get and they kind of build on from there. But its cool enough they put it on 6 Music.


How did you get the Camp Bestival gig this summer?

Adem: Funnily enough someone who once did the festival producing project at the Roundhouse now programmes at Camp Bestival, so there’s connection there. They reached out to the Roundhouse and they recommended us.


So is your Camp Bestival gig going to be a similar set up to tonight’s, an experimental visual gig?


Keir: We’d hope to do as much as we possibly can. Obviously this is our ideal set up, which is what we’ve been working towards, but then it completely depends on what they have available and how much time we have to set up. But hopefully we should have some sort of visual element going on there too.


Pocketclub’s debut EP “Homesick” is out now, available to buy on all major platforms. For more information about Pocketclub, visit their website here.